by Wilson Lee | Nov 9, 2019 | Food & Beverage
Recently, I interviewed 100+ food and beverage restaurant owners to see which types of food businesses are actually making money and what isn’t. It gave me a lot of insight into how people invest and the type of service that is being offered. From the...
by Wilson Lee | Nov 7, 2019 | Food & Beverage
Before you even consider partnering up and becoming a restaurant partner for a delivery app like UberEats or Foodora, you need to understand why you’d like to do that, and the benefits that it brings to your restaurant. You need to be super clear in this. This...
by Wilson Lee | Nov 4, 2019 | Ecommerce
With how savage the competition on Amazon has become, it will be no stretch to describe the internet’s biggest marketplace as a warzone. Thousands of online sellers are constantly fighting for the attention of consumers. When it comes to eCommerce warfare, as with all...
by Wilson Lee | Oct 29, 2019 | Ecommerce
Knowing the intricate nuances of your target market plays a crucial role in the performance of any eCommerce business. Because there are so many competitors out there selling a similar product as you, you need to make your products stand out and speak to your...
by Wilson Lee | Oct 15, 2019 | Branding, Ecommerce
People love stories. It’s why some stories originally told over a thousand years ago endure up to this day. We’ve loved stories from an early age, back when we barely understood them. Stories entertain. Stories inspire. Stories fuel the imagination. Storytelling in...
by Wilson Lee | Oct 8, 2019 | Branding, Ecommerce, Entrepreneurship
There’s a surprising number of Amazon FBA sellers who don’t think that branding is important. They believe that it’s okay to sell the same product as everybody else as long as they offer a better price. This strategy can be viable in the short term but it is rarely...
by Wilson Lee | Jul 2, 2019 | Branding, Ecommerce
Download the FREE Guide: 3 Step Secrets To Building An Ecom Brand here Are you making this costly mistake? Amazon is one of the largest online marketplaces. They had an insane 49& share in the entire US e-commerce market in 2018. It’s no wonder why so many...
by Wilson Lee | Jun 30, 2019 | Branding
Today I’m going to introduce you to a very important concept: Product Differentiation. Knowing how your product is unique and different from your competitors can be the thing that makes or breaks it for your business. Especially in today’s crowded market....
by Wilson Lee | Jun 28, 2019 | Entrepreneurship
Today I’m going to talk about the BIGGEST fear that so many budding entrepreneurs have. Even seasons entrepreneurs have trouble with this. When I was first starting out, I was also super scared. I felt like I was alone on this journey. I felt crippled. But...
