by Wilson Lee | Dec 7, 2019 | Ecommerce, Food & Beverage
How do you come up with social media ideas to shoot, and the types of content to post? That was something that was super difficult and frustrating for me when I first began. We would spend hours ripping our hair out trying to figure out what we should be posting and a...
by Wilson Lee | Dec 6, 2019 | Entrepreneurship, Food & Beverage
Location location location! I bet you’ve heard of this tune before. It’s basically the song that experienced brick & mortar owners sing when someone asks them tip on how to be successful. Each day I get people asking me questions about restaurant...
by Wilson Lee | Dec 6, 2019 | Entrepreneurship, Food & Beverage
Setting up your restaurant business for success starts by understanding what type of business model you’re looking to create. We’re going to dive into the four F&B business models so you can properly choose which one would fit your specific...
by Wilson Lee | Nov 9, 2019 | Food & Beverage
Recently, I interviewed 100+ food and beverage restaurant owners to see which types of food businesses are actually making money and what isn’t. It gave me a lot of insight into how people invest and the type of service that is being offered. From the...
by Wilson Lee | Nov 7, 2019 | Food & Beverage
Before you even consider partnering up and becoming a restaurant partner for a delivery app like UberEats or Foodora, you need to understand why you’d like to do that, and the benefits that it brings to your restaurant. You need to be super clear in this. This...
by Wilson Lee | Nov 4, 2019 | Ecommerce
With how savage the competition on Amazon has become, it will be no stretch to describe the internet’s biggest marketplace as a warzone. Thousands of online sellers are constantly fighting for the attention of consumers. When it comes to eCommerce warfare, as with all...
by Wilson Lee | Oct 29, 2019 | Ecommerce
Knowing the intricate nuances of your target market plays a crucial role in the performance of any eCommerce business. Because there are so many competitors out there selling a similar product as you, you need to make your products stand out and speak to your...
by Wilson Lee | Oct 15, 2019 | Branding, Ecommerce
People love stories. It’s why some stories originally told over a thousand years ago endure up to this day. We’ve loved stories from an early age, back when we barely understood them. Stories entertain. Stories inspire. Stories fuel the imagination. Storytelling in...
by Wilson Lee | Oct 8, 2019 | Branding, Ecommerce, Entrepreneurship
There’s a surprising number of Amazon FBA sellers who don’t think that branding is important. They believe that it’s okay to sell the same product as everybody else as long as they offer a better price. This strategy can be viable in the short term but it is rarely...
