How do you come up with social media ideas to shoot, and the types of content to post?
That was something that was super difficult and frustrating for me when I first began.
We would spend hours ripping our hair out trying to figure out what we should be posting and a witty caption to write.
I also battled with whether the pictures we took were polished enough and whether people would like them.
Sometimes, when we post up the content, the engagement is phenomenal. The likes and comments pile up.
Other times, we take a gorgeous shot and have the wittiest caption – a definite hit, but it ends up a complete dud.
We didn’t know what worked and what didn’t’. We thought we did…
Eventually, we figured it out by doing these things:
1.) Find Out What Is Working
Study Your Content
Number one thing when it comes to content creation is to figure out what people are looking to see. This means going into your Instagram feed right now and see what types of posts people are actually engaging with.
We’re talking about finding posts where people leave genuine comments that they are enjoying what you posted.
People are like, “Oh, my god. This is amazing. Oh, this is really cool. How do you do that?”
Check out the type of content that have the most engagement, the ones with the most likes and comments.
You’ll be able to find a pattern from there onwards.
It may be behind the scenes pictures that are killing it. Or it’s long-form messages that really get people immersed.
Find that common thread among your content. Jot down what people are really enjoying.
Snoop On Competitors
Go on your competitor’s feed and check out their most engaged posts.
What type of content is it?
Long-form post? How-to video? Memes?
Now that you know the types of content that engages the most, that gets the most likes, that’s the cue of the types of content that you need to start creating more of.
Whether it be a long-form post, or whether it be a behind the scenes, this is your customers telling you what they want.
In the future, it should influence the type of content that you’re creating.
2.) See The Most Asked Questions On The Net
The second way of finding content ideas is using a tool called AnswerThePublic.
Basically, it congregates the most common questions asked online about a topic.
For instance, if you plug in the keyword “ice cream”, it’ll spew out all the burning questions people have about the frozen dessert.
Such as: “How do you make ice cream? “What types of ice cream is the best?” or “Which type of ice cream is the fattest?”
Because the results show the most popular questions people search for on a given topic, it means a lot of people are interested in knowing the answer to them.
This makes for an easy list of ideas to slot into your content plan.
Punch in a few keywords that are relevant to your business and you’ll have over 80 content ideas to play with, right away.
Pair this up with your findings from #1 and that will help you determine the what format (ie. video, long-form, etc) would be the most optimal for your target audience to enjoy.
3.) Dive Into Events & Holidays
Another source for content ideas is to look at events.
I’m talking about those random but fun events like National Hot Dog Day, National Ice Cream Day, or National Bestfriend Day. They make for great excuses to delight your audience with something fun and unique.
There’s literally a themed event for each day. Find the ones that are most relevant to your business.
Be creative with it as it gives you the opportunity to show up on your follower’s feeds. If you do something outstanding, it’ll get people talking about you.
For example, a local taco shop called Tacofino leveraged National Taco Day to send out their fleet of brightly coloured food trucks to hand out 50 free tacos around the city. They also paired up this special occasion with a charitable element by giving part of their day’s brick & mortar proceeds to aid the 2017 Mexico Earthquake relief.
This got the attention of Vancouverites and the media.
Aside from funky events, there are better-known holidays that give you ammunition for your content brainstorm. Such as Mother’s Day, Valentine’s Day, Father’s Day, Halloween, and Christmas.
Those are 3 ways you can easily get a ton of content ideas for your business’ Instagram.
Using those 3 methods should ensure you never run out of ideas.