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The 6 Essential Restaurant Marketing Instagram Designs You Should Create


Instagram is one of the most popular social media platforms in today’s world. If your food or beverage business isn’t on Instagram, you’re missing out big time.

It’s important to keep your feed interesting and your followers engaged with interesting content. Here are six Restaurant Marketing Instagram designs you need to create for your business. Let’s dive right in.

Most restaurants utilize their Instagram by just posting pictures of their signature dish over and over and over again. That gets stale really fast. Owners and followers alike can get bored quickly, and it’s hard to think outside the box.

Luckily, I have the designs and software you need to engage with your customers, bring value to them, and stay at the top of their mind, which ultimately converts to more sales.

1. Campaign Assets

The first type of Instagram design you should create are Campaign Assets.

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Essentially, these are just posts advertising your new campaign. A campaign can be focused on anything from upcoming events, new menu items, or flavors. Anything that gives people something fresh to talk about.

For example, McDonald’s and Travis Scott did a collaboration together and created a new campaign. This stands out from their typical content of cheeseburgers and fries and takes advantage of the younger market that’s already on Instagram and likes Travis Scott.

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The campaign was very successful, and is a prime example of this strategy.

As a restaurant owner, think about different campaigns that you could run, whether it’s a new burger and fries item for National Burger Day, or anything related to current events that will help drive traffic.

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Above you can see Instagram campaign posts for Cactus Club and Truedan bubble tea. These are great areas where you can create campaigns and examples of graphics that promote your restaurant.

For more information on how you can create this kind of campaign, definitely check out this video here where we dive even deeper.

2. Create Quote Cards

Quotes are a really great way to bring your personality out and share it with the world.

Aside from just showing pictures of food all the time, you can actually inject your values, humor, thoughts, and your mission into posts to share with the world. It’s a great way to actually show your restaurant’s character.

This is what we do with our own Instagram account, as you can see above. These images are super easy to make and they look very nice and professional. And this is all thanks to our sponsor, Penji.

Penji is basically an unlimited online graphic design service. I use them to create all of my social media graphics. Their products are very customizable and their service is affordable and timely.

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Get 15% OFF Your First Month at Penji with code ‘WKL2020’ –

3. Infographics

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The third type of design asset for your restaurant’s Instagram is the infographic.

An infographic presents information graphically in a visually digestible format. Cactus Club did an amazing job with this, using a pie chart to celebrate National Wine Day, highlight their drink options, and engage with customers using humor.

And as a customer, when I see something like this, I’m much more engaged because it’s funny and relevant to me, and I’m thus much more likely to tag a friend, or think of Cactus Club the next time I want some wine.

Infographics add something different to your feed, aside from just signature photos of items over and over, and once again is more shareable so that you can reach more customers.

Not sure how to start your Restaurant Or Food Business?

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A lot can go wrong before you even open the doors of your restaurant or food business. The wrong equipment, the wrong menu, the wrong hire, or the wrong location can mean $10,000s down the drain for you. I sadly had to learn this the HARD way…

And you don’t want to be the one to make these costly mistakes.

Which is why in my free masterclass, I share with you my mistakes and my 3 step formula in how to transform your idea into a popular and profitable restaurant business – even if you have don’t have any experience.

4. Carousels

What are Instagram carousels? Posts with different image slides. This allows you to actually share a lot more information with your customers.

The pictures below are slides from a carousel post by Chipotle’s Instagram, sharing with their customers how they made a difference for charity.

The beautiful thing about carousels is that they help your engagement algorithms. The more people that swipe on your carousel, the higher your engagement rating, which boosts your posts in your followers’ feeds, allowing you to reach more customers.

Carousels are also great formats to educate, which can help build trust. When your customers learn something, they feel thankful. It implies that you know what you’re talking about! And like what I always say, trust is the biggest factor determining whether or not someone will buy from you.

5. Instagram Ad Creative

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The fifth type of design asset for your restaurant is advertisements. Check out some great examples of Instagram Story ads below by Ben & Jerry’s and Stanley Park Brewing.

Unfortunately, Instagram is becoming a Pay to Play Game. If you pay Instagram to show your ads, they will also promote your posts and stories higher up in your follower’s feeds. But if you stop paying, they limit your reach ability. This is why so many companies have jumped on board.

Luckily ads on Instagram and Facebook are pretty cheap, and now you know how to beat the game!

You always want to test out different designs and slogans in order for you to know what actually works with your customers. From there, you’re able to scale and push your content to gain more traffic.

6. Instagram Stories

The sixth type of restaurant marketing design asset you need to create are Instagram stories. Here’s some more great examples from Cactus Club:

If you still think that Instagram Stories are a fad of the past, think again! There are more than 500 million active users that on Instagram Stories every single day. Lots of times, people don’t scroll through their feed, they just prefer to click through the endless stories.

25% of Gen Zs tell us that they actually look at stories to decide what to buy and where to eat! This is why you as a restaurant owner should definitely utilize this strategy.

Creating stories for your Instagram gives you a higher chance of reaching your customers and getting them to buy from you again and again.

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There you guys go, the 6 Instagram Marketing Assets you need to create for your restaurant:

  1. Campaigns
  3. Infographics
  4. Carousels
  5. Ads
  6. Stories

To create these assets you have a couple options: You can actually hire a designer in house, which usually costs 1000s of dollars. Or you can actually go on Upwork or Fiverr for cheaper freelance talent.

Or lastly, as I mentioned Penji is a great platform that I personally utilize and really enjoy working with. They have even worked with major brands like Calvin Klein, DHL, and Lyft!

They’ve actually reached out to offer you guys unlimited designs and a 15 day money-back guarantee plus some special bonuses just for our audience, so definitely check out this link here.

For even more resources on marketing your food or beverage business, I have more great content on my website and YouTube channel.

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