Work with me

A second set of eyes
on your numbers.

Most of what I know is free on this site, and honestly, for most people the free stuff is enough. This page is for owners who want me in their corner directly.

211k+YouTube subscribers
7locations built, then sold
100sof operators advised
596free videos, 55+ written guides

Who this is for

Owners running one to five locations who feel busy but not profitable, and funded first-timers who want to open right the first time. I work with a small number of operators at a time, so there's an application. If it's not a fit, I'll say so and point you at the free resources that will get you there.

How it works

We start with your numbers, always: your AOV, your prime cost, your burn, your repeat rate. Then we fix the biggest leak first — menu, labor, lease, or concept. No retainers for the sake of retainers. You'll know inside the first conversation whether this is worth it.

“I opened my restaurant in August 2021 and I'm positive I've avoided plenty of mistakes and hardships thanks to your insights. You've been this little nudge in the right direction that gave me confidence.”
@sarah_Df · YouTube comment
“I found your course very helpful when we first opened our first restaurant. We've opened our second restaurant.”
@Manyacn · YouTube comment
“I've finished my business plan thanks to your videos! Ready for the next stage.”
@thehealinggarden7850 · YouTube comment

Apply

A few honest answers. I read every one myself.

No obligation either way. If it's not a fit, I'll point you at the free stuff.