For independent operators · built 720 Sweets to 7 locations, sold it

Open your food business on real numbers. Not vibes.

What it actually costs to open a coffee shop, boba shop, restaurant, food truck, or bakery. The cash you need before you sign. How to run it profitably. Free guides, free tools, and the playbook I wish someone had handed me.

wilsonklee.com · est. 720 Sweets
Locations built7
Countries2
Then sold
Operators advised100s
POS to sell you0
TOTALthe receipts
Real numbers

Check the receipts

211k+YouTube subscriberssrc: youtube · earned teaching
7locations built, then soldsrc: 720 sweets · edmonton + beijing
100sof operators advisedsrc: coaching + academy
596free videos, 80+ written guidessrc: this hub · free forever
01 — Where are you?

Two doors. Pick yours.

02 — Pick your concept

Start with your concept.

Every guide opens with the short answer and the real 2026 numbers.

Browse all 201 guides

03 — Run your numbers · Tool, free

What will your spot really cost?

Tap your dream concept. The free calculator runs your cost to open, the ×1.4 cash reserve, and your break-even, for your concept and your city. Not sponsored. I built it for you.

Run your numbers
04 — The Toolkit · Print, fill in, argue

The worksheets I wish someone had handed me.

05 — From people who did the thing

Real comments. Real spots.

“I opened my restaurant in August 2021 and I'm positive I've avoided plenty of mistakes and hardships thanks to your insights. You've been this little nudge in the right direction that gave me confidence.”
@sarah_Df · YouTube comment · REAL COMMENT, UNPAID
“Just want to let you know that I am opening my ice cream shop in Minnesota in about 2 weeks. We are so excited and I would like to thank you for the inspiration and all this incredible information.”
@infantry1560 · YouTube comment · REAL COMMENT, UNPAID
“The course was very easy to follow and extremely informative... this was the real business part that I've never seen in practice even after going to culinary school and hospitality management school.”
@dwaynesinclair6662 · YouTube comment · REAL COMMENT, UNPAID

Real YouTube comments from the channel. There are hundreds more like these — see the receipts.

06 — Who's telling you this?

I've stood on your side of the pass.

I'm Wilson. I built 720 Sweets from one dessert shop to seven locations across two countries, ran two drinks a minute at peak, and sold the brand. Since then: hundreds of operators advised, a board seat at a public food company, and a window into 35,000+ restaurant brands' hiring data through Workstream. The receipts · more about me · work with me

Wilson at the pass
07 — Straight answers

Questions owners actually ask

How much does it cost to open a small food business in 2026?

In 2026, opening a food business in a mid-size US market costs about $155,000 for a food truck, $208,000 for a cloud kitchen, $374,000 for a boba shop, $457,000 for a coffee shop, and $969,000 for a full-service restaurant. Those are all-in planning midpoints, not lowest-possible builds. Every concept guide on this site breaks its number down line by line.

How much cash do you need before signing a restaurant lease?

You need about 1.4 times your total opening budget in accessible cash before you sign a lease. The extra 40% covers construction overruns, permit delays, and the slow first months almost every new spot goes through. For a $457,000 coffee shop, that means $640,000 within reach, not $457,000.

What is the cheapest food business to start?

A food truck is the cheapest way into food service at about $155,000 all-in for 2026, followed by a cloud kitchen at about $208,000. Both skip the expensive dining-room build-out that pushes a full restaurant toward $1 million. Cheap to open is not the same as easy to run, so check the break-even math for your concept before you pick.

What profit margin does a restaurant make?

A typical restaurant keeps 3 to 5 cents of every dollar as profit. That thin margin is why the numbers matter more than the vibes: track your average ticket, your prime cost against a 25/25/25 target for food, labor, and overhead, and your monthly burn.

How many customers does a restaurant need to break even?

A standard full-service restaurant breaks even at roughly 50 covers a day at a $35 average ticket, which is about $52,500 a month in revenue. Smaller concepts need more bodies at lower tickets: a coffee shop needs about 84 customers a day at an $8 average. Run the number for your own concept before you sign anything.

08 — Two minutes, Tuesdays

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